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Nail Micro Targeting For Ads & Outbound

Transform generic outreach into messages so relevant they can't ignore them—powered by AI enrichment that groups prospects into hyper-targeted, highly relevant campaigns.

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Even Perfect Lists Fail Without Context

You've done the work. You know your ICP. Your list is full of qualified prospects with the right titles at the right companies. But your 0.5% response rate tells the real story: knowing who to target means nothing if you can’t stand out from the other vendors vying for their attention.

Generic Outreach Reality

  • Same template to everyone with the same title
  • Using AI to personalize messaging poorly
  • No visibility into their actual current situation
  • Guessing at pain points based on stereotypes
  • Competing with identical competitor messages

Context-Rich Precision

  • Understanding each prospect's reality
  • Seeing the specific constraints they're operating under
  • Identifying the changes happening in their world
  • Having actual reasons why they'd care right now

The brutal truth: Your prospects might need what you're selling, but they'll never know it because your message addresses generic problems instead of their specific situation.

Build Your Micro Targeting Engine

From "Hi [First Name]" to messages they forward to their team in 30 days

Phase 1: Segment Architecture

  • We analyze your current messaging and response patterns
  • We identify enrichment data that generates relevance
  • We map data sources to your targeting needs
  • We design micro-segments for differentiated messaging

Phase 2: Data Pipeline Construction

  • We connect premium sources your competitors don’t have
  • We build AI agents to uncover non-obvious signals
  • We create enrichment workflows for your campaigns
  • We integrate with your outbound and ad platforms

Phase 3: Precision Activation

  • We enrich your existing lists with actionable intelligence
  • We create message frameworks for each micro-segment
  • We push enriched data to all your systems
  • We train your team on leveraging new insights

Ongoing: Continuous Intelligence

  • We refresh enrichments as situations change
  • We identify new micro-targeting opportunities
  • We add emerging data sources to the pipeline
  • We optimize based on engagement patterns

Check Out Some Real Examples

Instead of targeting "every VP of Marketing," you could target:

  • Every VP of Marketing based within 30 miles of San Francisco (they face different talent competition than remote peers)
  • Every VP of Marketing who used to be a CMO (they've seen what great looks like and have higher standards)
  • Every VP of Marketing whose company just raised over $10M in the last 90 days (they have budget and pressure to scale fast)

Instead of targeting "every CTO," you could target:

  • Every CTO whose company has engineering teams in 3+ countries (they're dealing with collaboration complexity)
  • Every CTO who came from FAANG companies to Series B startups (they're trying to build world-class infrastructure on startup budgets)
  • Every CTO whose company acquired another company in the last year (they're dealing with technical debt and system consolidation)

Instead of targeting "every Head of Sales," you could target:

  • Every Head of Sales who joined in the last 6 months from a competitor (they're looking to make their mark with new tools)
  • Every Head of Sales whose team grew by 50%+ this year (they're dealing with onboarding and consistency challenges)
  • Every Head of Sales whose biggest competitor just got acquired (they're about to face a well-funded rival with new resources)

AI-Powered Discovery We don't just pull basic data—our AI agents verify nuanced details at scale, uncovering the context that transforms generic outreach into conversations worth having.

Why This Changes Everything

For Your Reps

Open conversations with insight, not generic pitches

FOR Marketing

Create campaigns that feel personally crafted at scale

For Demand Gen

Cut through noise with messages that demand attention

COMMON QUESTIONS

Intent data tells you they’re looking. Basic enrichment tells you their title. Neither tells you that they likely just inherited a mess from their predecessor or that they’re consolidating 5 tools into 1. That context is the difference between delete and reply.

You don’t. You identify 3-5 high-impact angles that our data reveals, then create modular messaging that adapts based on 2-3 key data points. This gives you the benefits of deep research & hyper-personalization with almost none of the effort.

We provide you with a menu of enrichments and potential microcampaigns. The pipeline runs automatically. You just tweak the groupings and messages over time as you see results.

Everything we surface is publicly available; we just connect dots at scale. The key is using enrichment to be helpful, not invasive. Mentioning their team doubled in size proves you did your homework; mentioning where they went to college is just weird.

Stop Blending In.
Start Breaking Through.

In a world where everyone has the same target lists, one major differentiation is the message. Make yours impossible to ignore.

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