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Going to market is harder than ever.

  • Cold email reply rates are down to 1%
  • Cold call success rates are down 50% in one year
  • Google Ads costs are up 13% year over year
  • AE quota attainment rates are down to 40.5%
  • 1 year’s growth back in 2021 now takes 2+ years

The old playbook is economically unsustainable at a time when investors demand more efficiency.*

And the market's only getting noisIer as everyone buys the same GTM data.

Everybody has ZoomInfo, 6sense, and more data than they know what to do with. But that's precisely where the advantage lies - in what you do with it.

The winners are updating their playbook and getting the right data piped to the right people at the right time.

Events
The Old Way

  • Little to no pre-event coordination between Marketing & Sales
  • Marketing hopes to produce enough “leads” from badge scans to justify investment
  • Marketing manipulates data for enrichment & assignment manually

Events
The New Way

  • AEs & SDRs get a strong pre-event list piped into CRM for outreach
  • Sales produces enough meetings ahead of the event to justify the investment.
  • Lead enrichment, scoring, and assignment are fully automated

SDR
The Old Way

  • SDRs spend more time building lists than actually talking to buyers
  • Their lists are full of holes: old contacts, bad phones, & more
  • They spray and pray because they don’t have any other approach

SDR
The New Way

  • SDRs spend all day reaching out to ideal prospects at great-fit accounts with clean, rich data.
  • They get a prioritized series of smart micro campaigns piped into the sales platform they live in.

AE
The Old Way

  • AEs take one of two paths prepping for calls:
    • Low performers show up unprepared, without having read any notes or performed any research.
    • High performers read all the notes & perform deep manual research. A half hour meeting costs them an hour or more of prep.

AE
The New Way

  • All AEs are held to a high performance standard because multi-source, high-fidelity research is laid up in the CRM, perfectly tailored to a discovery call for their product.
  • High quota attainment attracts highly skilled salespeople who want to work in a well-supported, winning environment, creating a virtuous cycle.

Leading companies are growing faster than competitors despite the same market pressures.

We needed a reliable, consistent way to manage outbound - without internal team members getting bogged down in workflows or technical setup. Our reps now operate with more confidence and less friction. Outreach is structured, quality-controlled, and scalable. The team is freed up to focus on conversations and selling, not tooling.

Eleanor Treharne-Jones | CEO, Bigeye

This is keeping the sales team fed with fresh leads for the foreseeable future, which is ultimately solving the problem of the amount of time that AEs and BDRs spend finding accounts and researching. It got ClearlyRated to a place in 30 days that would have taken us 6 months at least if we tried to do this on our own.

Ryan VanElslander | VP Sales, ClearlyRated

GTM
Data Pipelines

At GTM, we help businesses supercharge their go-to-market performance with fully automated, data-driven pipelines. From identifying ideal customers and enriching leads to executing hyper-targeted campaigns and optimizing sales efficiency, our custom-built workflows ensure your teams spend less time on manual tasks and more time closing deals. Explore how our solutions can transform every stage of your revenue process.

Map & Monitor Your Ideal Customers

Stop wasting budget chasing the wrong companies while your ideal customers slip away. Pinpoint perfect-fit accounts with AI-powered ICP verification and real-time monitoring—synced directly to your CRM.

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Generate Pipeline Pre- & Post-Event

Stop gambling event budgets on badge scans. Turn every event into a pipeline generator with automated pre-event outreach and instant post-event follow-up.

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Automate Meeting Prep For Your Sales Teams

Top reps research for hours; others don’t at all. Level the field with AI-driven prospect insights delivered directly to your CRM—so every rep performs like your best.

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Automate Lead Research & Qualification

Spray-and-pray outreach is dead. Turn scattered data into conversion-ready intelligence automatically sourced from across the web.

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Nail Micro Targeting For Ads & Outbound

You’re personalizing around what doesn’t matter. Create messages so relevant they can’t be ignored—powered by AI enrichment that builds hyper-targeted campaigns around what actually drives action.

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Increase Reach Rate On Every Channel

Your reps are wasting hours chasing ghosts. Empower them with verified, enriched data so every outreach connects with real decision-makers.

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Need a custom pipeline for your team?

Supercharge Your Sales Pipeline with a Custom, Data-Driven Solution

Ready to supercharge your sales pipeline? Get a custom solution designed for your team—automated, data-driven, and built to deliver results fast. Request a quote now and start turning every lead into an opportunity.

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