Maximize Event ROI - GTM Pipes — Automated Go-to-Market Data Pipelines

Generate Pipeline Pre- and Post-Event

Turn every event into a pipeline multiplier with automated pre-event outreach and instant post-event follow-up that beats your competition to the punch.

Your Events Are Pipeline Goldmines You're Not Mining

Most companies treat events like expensive lead collection exercises. They show up, scan badges, and hope for the best. By the time they follow up three days later, prospects have forgotten the conversation and competitors have already called.

The Old Event Playbook

Only email people already in your database before events
Hope the right prospects randomly visit your booth
Take 3-5 days to clean and distribute lead lists
Lose 30% of scanned contacts to bad data
Watch event ROI decline year after year

The Pipeline Multiplier Approach

Generate meetings before you even arrive at the event
Turn event attendance into personalized outreach at scale
Get enriched leads to sales within 24 hours
Capture 100% of contacts with complete, accurate data
Justify event costs before scanning a single badge

The brutal truth: You're leaving 90% of an event's pipeline potential on the table because you're only playing defense at the booth instead of offense across the entire attendee list.

Transform Your Event Strategy

From "hope they stop by our booth" to "booked solid before we arrive" in 30 days

Phase 1: Event Framework Design

We analyze your event calendar and targeting criteria
We map out data sources for pre-event list building
We design enrichment requirements for your sales process
We create templates for different event types

Phase 2: Pipeline Architecture

We connect to every relevant data sources.
We build AI agents that analyze buyer context through your company’s lens.
We create verification layers for data accuracy.
We design CRM integration for seamless access.

Phase 3: Activation & Training

We test the pipeline with an upcoming event
We integrate with your CRM and outbound tools
We train your team on the new event workflow
We optimize based on initial results

Ongoing: Event Execution Machine

We process pre-event lists 4-6 weeks before each event
We deliver post-event lists within 24 hours
We track pipeline attribution by event
We refine targeting based on what converts

How Your Team Maximizes Event ROI

Pre-Event Pipeline Generation

Post-Event Instant Turnaround

Complete Data Coverage

Repeatable Event Machine

Battle-Tested Flexibility Whether you get a full attendee list or just scanning badges on the floor, our pipeline handles any data input and delivers the same high-quality output every time.

Why This Changes Everything

For Event Marketing

Prove ROI with pipeline generated before and after

For The Sales Team

Get hot leads while conversations are fresh

For Demand Generation

Turn events into predictable pipeline machines

For Leadership

Finally justify (and increase) event investment

COMMON QUESTIONS

How can you build lists if we don't have the attendee list?

We use multiple approaches: last year’s registrant list, previous booth scans, and cold targeting parameters based on who typically attends. Even without a perfect list, we help you reach 2-5x more prospects than just waiting at your booth.

Can we really reach out to people who might not even attend?

Absolutely. Events create the perfect “why now” for outreach. Even prospects who aren’t attending appreciate the time-bound, relevant reason for your call. “We’re going to be at [Event] next week meeting with companies like yours” at least sparks a conversation—whether they’re attending or not.

This sounds complex to manage across different types of events.

Once set up, it’s actually simpler than your current process. The same pipeline handles everything from 50-person dinners to 10,000-person trade shows. Your team just drops in the data and gets back enriched lists ready for outreach.