Your marketing programs, turned up to 11.

We help you take everything that’s working now and make it work even better.

Campaign Targeting

Build audiences on the traits that matter

Build audiences by the characteristics that change behavior, not just what ad platforms & data providers make available. Want every account that’s adding staff to keep up with volume? That becomes a filter in your CRM. Every trait and score we research can land on the company record. From there it flows to your marketing automation platform, your ad audiences, or any tool we can reach by API.

Find the signal in your noisy intent data

Stop burning cycles and budget on accounts who signaled intent but won’t ever buy from you. Every account in your market already has a fit score, so check each intent alert against it before you spend. Keep the budget on accounts that match your ideal customers, and let the rest go.

Reach the whole buying group, even people not in your CRM yet

Identify the buying committee on every account, with the correctly identified persona. We source from LinkedIn, press releases, and the company’s own website, then check who you already have. Each person is either created or updated in your CRM with a job title, plus their LinkedIn profile and valid work email when available. From there, every persona can get its own ads and emails.

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Account-Based Marketing

Put your ABM budget on the right accounts

Get every account in your market ranked to your precise specifications by fit and timing. Each one lands in one of three tiers: target now, monitor for timing signals, or hold off. We re-read the market every month, so the list moves when accounts do. Scores and profile links make their way to your CRM account records, plus any other key data you need.

Know when an account is ready

Let your CRM watch the scores for you. For example, set an alert for any account where fit and timing both pass 80. Send the account owner a Slack message or drop that account into your next ABM list, automatically. Scores update every month, with the reasons attached.

Show where every score comes from

Augment or replace the black box ABM data sources with cited, accurate intel. Every fact behind a score shows its source and when we found it, whether that’s a job posting, a press release, or any other public source. When someone asks why an account moved up, the answer is one click away.

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Content Marketing

Know what your market is struggling with

Get an aggregated view of the most common problems your ideal customers have, by volume. We count how many accounts in your market show each one, using fresh public evidence. Then plan your content around the real order.

Plan webinars and events around real demand

Need to plan a webinar series? These are your topics in priority order. Want to plan a conference and invite major prospects to speak? Now you know who belongs on each panel. Plus, every account is tagged by problem, so the audience for every session is one filter away.

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Learn from & educate the market

Ask your market questions in plain English

Use your market dashboard and integrated AI chat to talk with your data and learn what’s happening in any account or across any slice of your market. Ask what changed this month, which segments are heating up, or what one account is focused on right now. Answers come with the sources behind them.

Become the cited source in your industry

Take insights about your market, anonymize the data, and publish them to solidify your brand as a thought leader in your space. Instead of one annual report built on hundreds of survey responses, share monthly or quarterly updates on what’s changing.

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Get a custom plan

Meet with our team for 30 minutes and walk away with a custom plan for your market: what data we would source & how you would use it.

Schedule a call