Stop wasting time on accounts that will never close
Finally prove which campaigns drive real pipeline
Make territory planning based on actual opportunity
Know your true TAM and where to invest for growth
Having an ICP document is step one. Knowing which of the 50,000 companies in your CRM actually match that ICP is what matters. Most companies discover their assumed ICP matches less than 20% of their best customers when properly analyzed.
Intent data tells you who might be shopping. ICP verification tells you who’s worth selling to in the first place. We do both—first filtering for fit, then monitoring for timing. No point in knowing someone’s in-market if they’ll never buy from you.
Your CRM has what your reps entered, not what’s actually true. Most CRMs are missing 60%+ of the data needed for real ICP matching. We bring in 20+ data sources your CRM doesn’t have, including any scrapable data from the public web, and verify everything with AI.
Unicorn hunting is a big job – getting someone who understands data engineering, can build AI frameworks, and wants to do this full-time at your company is tough. And that’s only half the battle. Then there’s the access we provide to premium data sources, data orchestration tools, and our own proprietary software. The good news is that we partner with internal revops & CRM admins to get the data just how you need it, where you need it most.
